Meredith Connell

Exceltium has provided strategic and communications advice to Meredith Connell and the Crown Solicitor Network around New Zealand. Exceltium project-managed Meredith Connell's comprehensive re-brand to re-position it as a national, full-service law firm, and also produced collateral material to support the firm's successful bid in a competitive tender for the new Auckland Crown warrant in 2015.

Auckland Transport

Exceltium undertook an external stakeholders perceptions audit for Auckland Transport researching attitudes amongst the Auckland business community towards the organisation's 30-year transport plan and assisting the Council-Controlled Organisation (CCO) in establishing relationships with local business leaders. Following the audit, Exceltium worked with Auckland Transport to engage with business and opinion leaders on their views on the plan and how the organisation's offering could be improved.

FBT Action Group

In early 2013, Exceltium led a high-profile public campaign against government plans to extend the Fringe Benefit Tax to all company carparks in Auckland and Wellington. Conducted on behalf of the FBT Action Group, the campaign involved bringing parties as diverse as the Employers and Manufacturers Association (Northern) and Council of Trade Unions into a coalition of support, and pressuring government through direct lobbying, distribution of bumper stickers, a 'No Carpark Tax' Facebook page, and sustained print, radio and television media activity. The proposed tax was abandoned within a week of the campaign going public.

Maori Economic Development Panel

Exceltium was commissioned in mid 2012 by the Maori Economic Development Panel, Te Puni Kokiri and the Ministry of Business, Innovation and Employment to help refine, launch and implement He Kai Kei Aku Ringa, the Panel's Strategy to 2040. Exceltium established a coalition of more than a dozen of New Zealand's most important private sector entities – including Fonterra, Zespri and Westpac – to publicly endorse the Strategy and provide active support for its implementation.

Canterbury Earthquake Recovery Authority

During the second half of 2012, Exceltium assisted the Canterbury Earthquake Recovery Authority with the development of a strategy to attract local, national and international investment to the city, following the launch of the Christchurch Central Recovery Plan. Exceltium engaged with the international investment community to gauge perceptions of opportunities in Christchurch, established the Invest Christchurch investment facilitation service, and designed and implemented communications initiatives to support the strategy, including the Invest Christchurch newsletter.

Fonterra Shareholders' Council

Drawing on the extensive dairy industry experience of its own senior team, Exceltium has worked closely with the Fonterra Shareholders' Council to help it to achieve its policy objectives. In particular, these relate to possible changes to the Dairy Industry Restructuring Act, milk prices, Fonterra's Trading Among Farmers scheme, and local body representation.

Sir Michael Fay

Exceltium's work with Sir Michael Fay and his $170 million attempt to purchase the Crafar farms ahead of a rival Chinese consortium began in 2011. Having developed a media strategy, Alan McDonald acted as the Fay bid's media spokesman, while Matthew Hooton managed government and opposition relations. The Fay bid went all the way through judicial review and the high court, harnessing public sentiment and placing extreme pressure on government policy.

Medical Technology Association of New Zealand (MTANZ)

From 2010-2012, Exceltium provided government relations and communications advice to MTANZ to help address regulatory risks facing the medical devices industry. In particular, Exceltium helped to build a constituency of support among government and health sector stakeholders for the industry, and for the important contribution it makes to healthcare outcomes and economic growth in New Zealand.


In 2010, Exceltium worked with Sealord, New Zealand's largest seafood company, to develop and implement an internal communications strategy to guide the roll-out of Sealord's 'Our Story' identity project. Since then, Exceltium has provided ongoing government and media relations advice to help Sealord manage high-profile issues that shape the policy framework for the seafood industry.

2Degrees Mobile

Exceltium was closely involved in the entry of 2Degrees into the New Zealand mobile telecommunications market in 2009, and led the successful grassroots campaign to bring down mobile termination rates. Drop the Rate, Mate! brought together a broad coalition of support parties – including the New Zealand Union of Students Association, Federated Farmers, Unite Union and Consumer NZ – and enlisted thousands of supporters online to bring pressure to bear on policy-makers.

Zespri International

Exceltium has a long-standing relationship with Zespri, the world's largest kiwifruit marketer, and has provided assistance on a number of fronts to secure Zespri's interests in relation to the regulatory framework for the kiwifruit industry. This includes government relations, issues management and internal and external communications.

Rio Tinto Iron Ore

Exceltium provides Rio Tinto Iron Ore with strategic advice on engaging with the political and economic environment in New Zealand. In particular, Exceltium manages Rio Tinto's relations with iwi groups and the wider community on the West Coast of the North Island of New Zealand, co-ordinates the company's government relations initiatives, and provides ongoing political and economic intelligence.

Kyoto Forestry Association

Exceltium ran an extensive campaign on behalf of the Kyoto Forestry Association from 2005-2007, following the then-government's decision to nationalise carbon credits. The campaign used high-profile public demonstration, billboards and sustained media activity to exert pressure on government, and ultimately resulted in $1.6 billion of carbon credits being returned to forestry owners.